There are Real Estate Professionals and there are ‘Agents’.
Both may list and sell houses, have completed the same qualification, even work for the same ‘banner brand’ (as distinguished from their own brand), however the difference is quite remarkable.
Professionals have the highest work ethic you will find anywhere and treat daily activities as their own business – reputation, brand, and effort driving reward are always front of mind. The customer is the centre of everything.
‘Agents,’ on the other hand, are OK employees, representing the company they work for, conducting themselves according to the company standards and with the leads ‘given’ to them by the franchise …zzzz…
It’s said, “the Sales Profession can be the highest paid hard-work or lowest paid easy-work there is,” which well summarises the difference.
We love and are inspired by working with Sales Professionals, as they view everything they do as their own business activity.
Customer Retention Marketing (CRM) is vital to a Real Estate Professional, just as it is to every business owner. The challenge they face as a very small business is how to regularly stay in contact – how to speak to and write to all of these future customers – when they are already working incredibly hard 24/7?
Professionals intimately understand the value in staying in contact, but just don’t have spare moments themselves. They rue every put-off call and card (until tomorrow/next week/next month…)
Fact: Real Estate industry email and social media has four times (4x!) the average unsubscribe-rate of other industries*, so a different personal approach is required to stay in touch. Can you find time to phone everyone even once a year?
So Wordcom does it for them: “staying in touch with your customers as reliable as clockwork”, uncovering leads and keeping ‘your personal touch’ top of mind for your customers.
And they’ve been around long enough to know when times are tough, when listings are scarce, when ‘agents’ are being dropped by franchises … that’s when Customer Retention ROI pays dividends – many, many times over.
* "I've bought/sold my dream home so I may as well unsubscribe" thinks the customer