Welcome to Wordcom
Your Business is Our Business!
Customer Retention, Database Management, and Direct Marketing, is something we understand so well we built a business round it - helping other businesses stay in contact with their customers.
Established in 1980
Wordcom's founders saw the game-changing potential of personalised marketing and invested in two IBM Displaywriter Systems - the first in New Zealand not owned by banks. Extremely revolutionary (and expensive) at the time, we put personalised marketing in the hands of small businesses.
While the IBMs which filled a room are long gone and marketing media has evolved, YOUR Customer Retention is still the core of our business... and it's never been as important than in the globalised market in which we live today.
While a lot of things have changed since we began, many important facts in business have not. Customer relationships are still vital, and your customers will always prefer to buy from someone they have a connection to and a personal relationship with. Based in Auckland, New Zealand you deal directly with the owners.
Increasing Customer Retention Rates by 5% Increases Profit 25% to 95%**
Depending on what industry you’re in, acquiring a new customer is still between five and twenty five times more expensive than retaining an existing one.
It makes sense: you don’t have to spend time and resources attracting new customers — you just have to keep the ones you have happy.
Do this well enough, and your customers will return again and again and they will be your best sales people!
The bottom line: keeping the right customers is the most valuable thing you can do for your business
Customer Retention, Database Management, and Direct Marketing, is something we understand so well we built a business round it - helping other businesses stay in contact with their customers.
Established in 1980
Wordcom's founders saw the game-changing potential of personalised marketing and invested in two IBM Displaywriter Systems - the first in New Zealand not owned by banks. Extremely revolutionary (and expensive) at the time, we put personalised marketing in the hands of small businesses.
While the IBMs which filled a room are long gone and marketing media has evolved, YOUR Customer Retention is still the core of our business... and it's never been as important than in the globalised market in which we live today.
While a lot of things have changed since we began, many important facts in business have not. Customer relationships are still vital, and your customers will always prefer to buy from someone they have a connection to and a personal relationship with. Based in Auckland, New Zealand you deal directly with the owners.
Increasing Customer Retention Rates by 5% Increases Profit 25% to 95%**
Depending on what industry you’re in, acquiring a new customer is still between five and twenty five times more expensive than retaining an existing one.
It makes sense: you don’t have to spend time and resources attracting new customers — you just have to keep the ones you have happy.
Do this well enough, and your customers will return again and again and they will be your best sales people!
The bottom line: keeping the right customers is the most valuable thing you can do for your business
**Research by Frederick Reichheld of Bain & Company (the inventor of the Net Promoter Score)